How to start a successful online candle-making business

by Editorial Team
How to start a successful online candle-making business

How to start a successful online candle-making business

Candle making has become a popular hobby for many people, but it can also be a profitable business. With the rise of e-commerce and online marketplaces, starting a candle making business has become more accessible than ever before. In this blog, we’ll share some tips on how to start a successful candle making business on an online marketplace.

Step 1: Develop your candle making skills

Before you start selling candles online, it’s important to develop your candle making skills. Experiment with different wax types, wicks, fragrances, and colours to find what works best for you. You can find all kinds of candle making tutorials and classes online or at your local craft store. Practice makes perfect, so keep experimenting until you find the perfect combination of materials to make your candles stand out. Don’t forget to thoroughly test every candle recipe to ensure that your candles burn safely and properly.

Step 2: Choose your niche

There are many different types of candles you can make, from scented candles to beeswax candles to pillar candles. It’s important to choose a niche that you are passionate about and that sets you apart from the competition. For example, you could focus on making eco-friendly candles using sustainable materials, or you could create a line of candles inspired by different cities or countries around the world. You could use moulds to create pillar candles of all shapes and sizes. There are so many possibilities to choose from!

Step 3: Set up your online store

Once you have developed your candle making skills and chosen your niche, it’s time to set up your online store. You can choose to sell your candles on a popular online marketplace such as Etsy, Amazon, or Shopify. Make sure to take high-quality photos of your candles and create a detailed product description. This will help your candles stand out from the competition and attract potential buyers.

Step 4: Build your brand

In order to build a successful candle making business, it’s important to build a strong brand. Choose a memorable business name, create a logo, and develop a unique brand voice. Select colours for your brand that will appeal to your target market. This will help your business stand out and make a lasting impression on your customers.

Step 5: Market your candles

Marketing is crucial when it comes to selling candles online. There are many different ways to market your candles, including social media, email marketing, and paid advertising. Make sure to target your marketing efforts to your ideal customer base and use high-quality images and copy to showcase your candles.

Step 6: Provide exceptional customer service

Providing exceptional customer service is key to building a loyal customer base. Make sure to respond to customer inquiries in a timely manner, provide detailed product information, and offer fast shipping. It’s also a good idea to include a handwritten note or small gift with each order to show your customers how much you appreciate their business.


Starting a successful candle making business on an online marketplace takes time and effort, but with the right approach, it can be a profitable and rewarding venture. By perfecting your candle making skills, selecting your niche, creating a memorable online store, building your brand identity, marketing your candles, and providing exceptional customer service, you can create a successful candle making business that stands out from the competition.

Back to Blog